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BRAND IDENTITY

Q: What type of content do I make?

A: Fashion analysis, commentary, research. A focus on critiquing the industry as a whole and highlighting emergent designers

Q: What unique value am I bringing to my viewers?

A: Focusing on the infrastructure and philosophy of fashion in addition to aesthetics. My viewers walk away learning something new or having their perspectives challenged.

Q: Who do I want to show up as?

A: brand myself as “the fashion nerd” because the focus is on being educational and informative. Want to express gratitude, inclusivity, and good vibes. No snarkiness or elitism.

EXPECTATIONS:

Content Ideas

Milestones:

Followers Date
10,000 1/1/2023
20,000 2/1/2023